PR Work

Words and Deeds operates a boutique PR service, providing content writing in the form of press releases, magazine features, news items, social media posts, etc., for small businesses and charities who may not be able to afford an in-house PR team, or expensive campaign, but who will benefit from expertly written text that successfully communicates their message to a target audience.

A quick online search will bring up costs for PR services ranging from £200 to £2000, depending on the size/name of the agency; and some agencies will want to deal with a whole campaign, and may ask for a retainer. As the owner of a small business and a supporter of charitable organisations, I am committed to offering a professional service charging affordable rates for all the work involved in producing high-quality press releases and magazine features (from research through drafting the article to distributing it to relevant media outlets). My charges to produce one piece of text, e.g., a press release, are between £60 and £120, depending on the amount of work involved.

If you want to put your business in the media spotlight – whether it be your successes, developments, campaigns, products or personalities – I can help. Contact me: debra@wordsanddeeds.co.uk or: 07783 997129.

Why trust me with your PR?

* I am committed to helping new/small businesses, social enterprises and charities;
* I am able to identify and articulate the salient points in various documentation to enable ease of understanding by the general public/non-specialists;
* I have had a number of articles and press releases published in the local press over the years;
* I have held a number of both paid and volunteer roles incorporating media and publicity, including producing content for various university departments as part of my previous career, and being a Local Media Volunteer for a national conservation charity for over nine years.

A Selection of Articles, Press Releases and Reviews

Since 2020, I have volunteered with Hen Harrier Action, a charity which focuses on alerting a wider audience to the problems of our uplands, not least the continuing persecution of mammals and birds of prey including the iconic hen harrier. My role involves proofreading/editing content for the website and newsletter, and for the online event. I was also asked to write a short account of watching hen harriers on the Dee Estuary for the February 2021 newsletter (available here: https://henharrierday.uk/news).

Since 2019, I have worked with the North West Rare Plant Initiative, e.g., writing news items based on their fieldwork: http://nwrpi.weebly.com/news.html. I also wrote a feature about Josh Styles, NWRPI’s founder, for Lancashire Life, which was published in the magazine in May 2020, https://www.greatbritishlife.co.uk/homes-and-gardens/gardening/josh-styles-botanist-7054302, with a slightly different version running in Cheshire Life a month later.

As Volunteer Communications Officer for Liverpool RSPB Group in 2020, I compiled a number of field trip reports and other text for the group’s website and blog site, e.g., https://ww2.rspb.org.uk/groups/Liverpool/reports/475940/

In May 2019, I worked with a team of people in a number of countries to coordinate the 5th World Seabird Twitter Conference. This included proofreading website text and the large number of submitted abstracts, which I suggested we collate into a printable booklet:

. In 2020, I collaborated with the team on the 6th World Seabird Twitter Conference, proofreading even more abstract submissions.

July 2015

May 2015

October 2013

http://www.lancashirelife.co.uk/out-about/wildlife/behind_the_scenes_at_the_liverpool_bay_marine_life_trust_1_2312374, which appeared in both Lancashire Life and Cheshire Life in August 2013

published on the Saudi Gazette website: http://www.saudigazette.com.sa/index.cfm?method=home.regcon&contentid=20120918136580
and Zawya, which is a Middle East Business & Investment news website: http://www.zawya.com/story/Dr_Turki_Al_Rasheed_appointed_LJMU_Visiting_Research_Fellow-ZAWYA20120918040300/



http://www.woodlandtrust.org.uk/en/our-woods/windmill-hill-cheshire/Pages/Woodland-Communities-Project.aspx?wood=4564, an online piece linking together the achievements of the Woodland Trust’s Woodland Communities Project in Runcorn and Warrington

http://cheshire.greatbritishlife.co.uk/article/in-art-of-the-woods-at-norton-priory-35567/, September 2011 edition of Cheshire Life

http://cheshire.greatbritishlife.co.uk/article/cotebrook-shire-horse-centre-in-new-woodlands-scheme-33794/, July 2011 edition of Cheshire Life

http://edition.pagesuite-professional.co.uk/launch.aspx?referral=other&pnum=110&refresh=4m1F08Mpo06A&EID=fa5d912d-5518-463e-93ac-21d33c798a6d&skip=&p=110, February 2010 edition of Cheshire Life